Knowledge Base

Design Strategies

Piece together tools like different types of SMS’s, RVM’s, IVR’s and VMC’s with scripts and auto-responders to design complete strategies

Customize the Library

Customize the strategies and scripts that are proven and already done for you, to fit your needs

Use Copywriter

Have our copywriter write scripts for you, or critique scripts you’ve written
Book An Appointment Now!

Troubleshooting

System not working? Get help from tech support 24/7
Script not working? Get help from the copywriter

Book An Appointment Now!

Documents

Articles & Video Tutorials. Still Can’t Find What You’re Looking For?

Contact Support

How to perform
the viral sms

The Viral SMS is great for when you have a small “targeted” list and you want to turn it into a bigger targeted list. By targeted, I mean that it is simply a list of the kind of people who are most likely to buy your product or service (or sell you theirs), listen to your podcast, watch your video with interest, or whatever it is that you are trying to accomplish. For example with carpet cleaners the residential target market is usually homeowners with two head of house, where both are either professionals, executives or business owners, age 30-55, with 2 or more children, a cat and a dog, and the house is a minimum of 2400 square feet.

The carpet cleaner then goes to a list service and buys a list of these households in the nicest zip codes in their service areas, and gets their smartphone numbers, emails, addresses, and land line numbers, if he wants to contact them multiple ways, or he could just get their smart phone numbers.

Now, here is the only hard part. He has to think of an irresistible offer that no one who uses a carpet cleaner could pass up. Maybe he could give away a free room of carpet cleaning, Half off of carpet cleaning, or a free whole house of carpet cleaning to homeowners /buyers. Or maybe he could give away a variety of Olefin area rugs, or other types of cleaning as well, such as tile, upholstery and marble, as secondary choices.

When you truly understand the Lifetime Value of a Client, you’ll see that you should make the best offer you can afford to make, that appeals most to your target market, that is within the LVC. If you can afford it, in this case, that might be a free whole house of carpet cleaning. Read More

SMS Casts

SMS Casts are like the SMS equivalent of an email list broadcast–where you build a list of people’s numbers who all share a common interest and text them frequently with information; for example: let’s say you run a cuisine SMS Cast–you text your list a new recipe three times a week and sometimes include a sales pitch for a professional chef’s tool of some kind. You would build such a list partly by buying a Top 20% Marketing lookalike list and asking them to opt in and mostly by offering a viral offer, like in this case, giving away a copper bottom pan would be a good free gift that would get people to opt in, because people who know chef’s equipment prize copper bottom pans. If that seems like an expensive gift, remember to look up the Lifetime Value of a Client.

In this case, the member would go to the scheduler, create six SMS’s, each with a different recipe, and two of those could contain sales information and a buy button for two different chef’s items. Now those SMS’s could be regular SMS’s, or they could contain links to web pages or links to videos, which would probably be best, because then you could show the recipe being prepared and the chef’s tool in use, with an ingredients list below and step by step instructions.

On the days with the chef’s tools, you would have to have the buy button activate an autoresponder which gathered their information and takes care of the sale then initiates the product order for you, so it is entirely hands off.

Once the scheduler is set up, you are done for two weeks. Your sales will come in and you will make your money without lifting another finger. You are not limited to 2 weeks at a time, you could work it out as far as you want to.

The Critical Understanding of the lifetime value of a Client

Everyone in business will be greatly served by learning this one short lesson on the Lifetime Value of a Client. If you know how many years, on average, a customer is going to stay with you and buy from you and how many times per year that customer will buy, and how much money you will make on your average transaction, then you can determine what the average value a customer or client has to you over his or her lifetime. That becomes very important when you are trying to acquire a customer, because essentially you can “ethically bribe” your new customer to come start doing their business with you spending any amount up to their lifetime value.

For the carpet cleaner, to acquire a customer by giving away a free whole house of cleaning probably sounded ludicrous a minute ago, but when you consider that a great carpet cleaner serving the right clientele has a lifetime value of a client of around $33,000, giving a free cleaning suddenly sounds like a great idea. As long as he can afford to do it. Furthermore, carpet cleaners who are smart hire techs who are also sales trained and so they easily pick up sales off a free cleaning to offset the cost of the free cleaning.

The point is, “You want to make an irresistible offer up to the best offer you can afford to make, within the lifetime value of your customer. Hopefully the offering will be something free, that relates to something the prospect would definitely want who buys your product or service or listens to your podcast or watches your YouTube channel or reads your emails or SMS Casts (see SMS Casts) or whatever it is you want them to do.”